In the late 1930s, Irv Bliss, was drawn to Mendocino County by its beautiful rolling hills and unspoiled land. He found himself on Old Toll Road looking out over a picturesque ranch that he dreamed of acquiring.
Years later, Irv heard of a Mendocino property for sale. He gathered all his savings and headed to the auction to bid on the property sight unseen. As fate would have it, the land Irv purchased was the original 450-acre ranch that captivated him.
Sixty years later, the Bliss family carries Irv’s love for the land through their third generation of family farmers.
The Bliss family celebrates the land Irv passed on by showcasing the rich fruit growing on their property and putting their own Bliss into every bottle of wine they produce.
Region: Mendocino, California