Wine Lovers Agency Inc. was incorporated in January 1985 as a small, privately owned Wine & Spirit Importing Agency. Through the years, we have had the pleasure of working with some of the finest companies in the wine world and enjoying steady growth.

Today, with over 30 years of experience behind us, we are proud to offer our suppliers a wealth of knowledge and guidance in all areas of the industry. From the complex and intricate administrative work via the many Liquor Control Board of Ontario (LCBO) departments, to the dynamic world of sales and marketing, to customer service and direct delivery service, we are an agency that truly offers our suppliers and clients professional service and care. In 2014, we moved our offices from Woodbridge to Toronto to be more centrally located for our clients. In our new location, we have a full tasting area and presentation room, designed with client care in mind.

We offer products from all around the world. Our wine portfolio has been carefully composed with the following criteria in mind:

Premium quality/excellent value relative to price

Strong marketing and brand appeal

Long-term growth potential

Our wines are offered through the vast network of LCBO retail stores across Ontario via the Wines and/or Vintages programs as well as the LCBO’s Private Ordering (Consignment) Program.
We wish to thank all of our suppliers and customers for their great support and friendship throughout the years. We look forward to many more fulfilling and prosperous years ahead!

Meet The Team

Pino Piscitelli - President
As the company President, Pino oversees the daily operations of the Agency. Born and raised in the wine industry, Pino took over the Agency from his father many years ago and has steered it towards steady growth throughout the years. While Italian wine remains his favourite, Pino has a nose for finding high-value products all over the world.
Leda Laze - Office Manager
As one of the Agency's longest standing employees, Leda is often the first point of contact in our office. She keeps us organized and on our toes! Leda has a huge appreciation for food and wine - outside of the office she loves to enjoy a Super Tuscan.
Rick Lowen - Logistics Manager
Rick has experience beyond his years in the wine and spirits business, and is responsible for logistics at Wine Lovers. From managing our LCBO Specialty Services relationships to making sure our customers get what they need when they need it, Rick is a valuable member of the WIne Lovers team.
Jennifer Clarke - Sales and Marketing Manager
Jennifer brings 10 years of industry experience to the team, having worked with a large national agency in brand management, and smaller provincial based agencies in sales and logistics. Jennifer brings these skills to bear in her role here seeking out and capitalizing on opportunities for sales and growth on shelf, in the licensee market and in the future.
Warner Bennett - District Manager (Toronto Downtown)
In the time Warner has been with the Agency, he has brought on a number of new clients and made significant contributions to our diversifying portfolio. When he's not selling wine, you'll find him enjoying a Spanish blend or a bottle of Brunello.
Cindy Sands - District Manager (Georgian Triangle/Muskokas)
Cindy takes care of of our clientele located well north of the city. After spending almost 20 years in the hospitality industry in different capacities, she now specializes in wine. Cindy has a huge appreciation for both local wines as well as imports - bubbles specifically!
Joe Sherman - District Manager (Durham Region & Northumberland)
From Whitby, all the way to Cobourg and beyond, Joe takes care of our clients East of the GTA. He's got a nose for value wines and ensures his customers have a great selection. Joe fell in love with the wine industry four years ago and actively helps his son with his own restaurants.
Hilde Singer - LCBO District Manager (Southern Ontario)
Hilde supports the growth of our products in both the Wines and Vintages categories. She looks after new listings, builds key relationships, product placements and promoting the Wine Lovers portfolio. She has a broad appreciation of the fine wines of the world.
Don Hickey - District manager, Peterborough
With 10 plus years in the wine and spirits business Don prides himself on delivering exceptional customer service, and is dedicated to acknowledging each individual customer's needs.

Our office & client tasting area